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Our story

Welcome to Norma Reed! For over 50 years we have been specializing in glamorous dresses of the highest quality and fashion. Ready to look fabulous walking across that red carpet? Well, you have definitely come to the right place! Since 1970 when we opened our first store in the Toronto Eaton Centre, we have helped hundreds of thousands of girls and women alike look stunning on that magical day. Whether it be your Prom, Wedding, Graduation or just a girls' night out, we have the perfect dress for you, not to mention the accessories to match! Come down and visit Norma Reed in Fairview Mall, one of the largest shopping centers in Toronto as well as Oshawa Center Mall the largest mall in Durham Region. We are located on the Upper Level next to Swarovski in Fairview Mall and on the Upper Level across from Adidas in Oshawa Center Mall. Also, look out for new locations coming soon! No time to visit us in person? Now you can shop online! Take a look through our online boutique and find that perfect dress in the comfort of your favourite pyjamas!