An open back prom dress is the perfect balance between elegant and sexy. With an open back prom dress, you will make a beautiful statement on your special day and show that you’re not afraid to be a little daring. Open backs flatter all body shapes, making them the ultimate in versatile statement pieces. The open back prom dress allows for comfortable movement so that you can enjoy your special night without any restrictions. Whether you want to dance the night away or capture a picture-perfect moment on the red carpet, an open back prom dress is sure to leave a lasting impression.
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Eureka 9151 Ruched Wrap Style Open Back Mermaid Dress

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$279.99
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$279.99
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Eureka 9939 Floral Sequin Slit Leg Dress | Pearly Pink | Bahama Blue

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$399.99
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$399.99
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Eureka 9889 Stunning Sheer & Lace Slit Leg Dress | Black | Off White | Emerald | Red

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$499.99
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$499.99
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Cinderella Divine CM323 Shimmering Floral Navy Gold Dress

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$449.99
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$449.99
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Fiesta 40193 Flowing V Neck Mermaid Gown

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$229.99
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$229.99
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Fiesta 67033 Sparkling Crystal Stone Mermaid Gown

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$389.99
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$389.99
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Fiesta 53157 Glittering Corset Dress

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$379.99
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$379.99
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Fiesta 40197 Sparkling Lace & Sequin Mermaid Dress

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$399.99
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$399.99
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Fiesta 67031 Sparkling Crystal Stone Mermaid Dress

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$356.99
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$356.99
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Cinderella Divine BD7042 Ruched See Through Cut Out Dress

Regular Price
$98.00
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$98.00
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Cinderella Divine BD7027 Ruched Low Neck Fitted Dress

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$98.00
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$98.00
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Cinderella Divine BD7026 Ruched Halter Cut Out Dress

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$98.00
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$98.00
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Hear What Our Customers Have To Say!


"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


Kristin Abreu

Toronto, Canada

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed