Looking For A Dress Store Secaucus NJ? Check Us Out! 

Looking For A Dress Store Secaucus NJ? Check Us Out! For 10 years Norma Reed was located in the beautiful Jersey Gardens Mall, and we absolutely love New Jersey and the wonderful relationships we have built with our amazing NJ customers! Based in Los Angeles and Toronto, Norma Reed carries a gorgeous collection of Prom Dresses, Cocktail Dresses, Wedding Dresses, Bridesmaid Dresses, Ball Gowns, Mother of the Bride Dresses and more!
WE SHIP FROM LOS ANGELES, CALIFORNIA, USA SO NO DUTIES!

Prom 2025 New Arrivals

Cinderella Divine CD252 Glittering Metallic Ball Gown - NORMA REED

Ladivine CD252 Glittering Metallic Ball Gown Cinderella Divine
$299.99
$299.99
Cinderella Divine CC1618 Sparkling Slit Leg Fitted Dress - NORMA REED

Ladivine CC1618 Cinderella Divine Sparkling Slit Leg Fitted Dress
$236.99
$236.99
Cinderella Divine J871 Ladivine Strapless Silver Sequin & Stone Corset Dress - NORMA REED

Ladivine J871 Strapless Sequin & Stone Corset Dress
$399.99
$399.99
Ladivine CD868 Cinderella Divine Lace & Satin Fitted Corset Dress - NORMA REED

Ladivine CD868 Cinderella Divine Lace & Satin Fitted Corset Dress
$359.99
$359.99
Cinderella Divine CH225 Sparkling Sequin Dress - NORMA REED

Cinderella Divine CH225 Sparkling Sequin Dress
$209.99
$209.99
Cinderella Divine CD0203 Sparkling Sequin Off Shoulder Dress - NORMA REED

Cinderella Divine CD0203 Sparkling Sequin Off Shoulder Dress
$339.99
$339.99
Ladivine CD803 Off the Shoulder Lace & Satin Fitted Gown - NORMA REED

Ladivine CD803 Off the Shoulder Lace & Satin Fitted Gown
$359.99
$359.99
Ladivine J810 Cinderella Divine Corset Mermaid Dress - NORMA REED

Ladivine J810 Corset Mermaid Dress Cinderella Divine
$249.99
$249.99
Ladivine CC5299 Floral Applique Ball Gown - NORMA REED

Ladivine CC5299 Floral Applique Ball Gown
$529.99
$529.99
Ladivine CM369 Strapless Stretch Taffeta Fitted Gown - NORMA REED

Ladivine CM369 Strapless Stretch Taffeta Fitted Gown
$399.99
$399.99

Ladivine CD754 Metallic Silver Fitted Crystal Gown
$389.99
$389.99
Ladivine C161 Sparkling Crystal Satin Corset Slit Leg Dress - NORMA REED

Ladivine C161 Sparkling Crystal Satin Corset Slit Leg Dress
$295.00
$295.00
Ladivine CC2401 Fitted Satin Lace Dress - NORMA REED

Ladivine CC2401 Fitted Satin Lace Dress
$312.99
$312.99
Ladivine CD757 Fitted Crystal Satin Gown - NORMA REED

Ladivine CD757 Fitted Crystal Satin Gown
$415.00
$415.00
Ladivine CD375 Satin Cut Out Fitted Dress - NORMA REED

Ladivine CD375 Satin Cut Out Fitted Dress
$309.99
$309.99

Ladivine KV1116 Fitted Strapless Satin Lace Dress
$289.99
$289.99
Ladivine CD774 Crystal & Satin Fitted Dress - NORMA REED

Ladivine CD774 Crystal & Satin Fitted Dress
$344.99
$344.99
Ladivine CD2408 Fitted Satin & Stone Dress - NORMA REED

Ladivine CD2408 Fitted Satin & Stone Dress
$236.99
$236.99
Ladivine CM368 Satin Lace Crystal Fitted Dress - NORMA REED

Ladivine CM368 Satin Lace Crystal Fitted Dress
$346.99
$346.99
Ladivine CDS528 Crystal V Neck Fitted Satin Dress - NORMA REED

Ladivine CDS528 Crystal V Neck Fitted Satin Dress
$309.99
$309.99

Pageant Winners Wearing Norma Reed

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Norma Reed is now my pageant go to dress shop. I walked in one day to look after I picked a dress I was unhappy with from another store and instantly given the best help. Diana is so wonderful and picked a dress for me I wouldn’t have even thought of and I instantly fell in love with it. This dress has currently now won me 2 National titles and I cannot wait to find my dress with Norma Reed for Internationals. What I love most about coming here is they make you feel like family and really take the time to show you so many different options so you really get a feel for what looks good on you. I love Norma Reed and can’t say enough nice things. If you’re looking for a dress store that will find you exactly what your heart wants, look no further. :) 

- Nicole Svajlenko, Ms. Canada Role Model RIM

Prom 2025 Hot Picks!

Ladivine CM373 Off the Shoulder Sequin Fitted Gown - NORMA REED

Ladivine CM373 Off the Shoulder Sequin Fitted Gown
$459.99
$459.99
Ladivine CM367 Strapless Crystal Fitted Gown - NORMA REED

Ladivine CM367 Strapless Crystal Fitted Gown
$436.99
$436.99
Ladivine CDS524 Fitted Satin & Lace Evening Gown - NORMA REED

Ladivine CDS524 Fitted Satin & Lace Evening Gown
$322.99
$322.99
Ladivine CM365 Black Crystal Strapless Fitted Dress - NORMA REED

Ladivine CM365 Black Crystal Strapless Fitted Dress
$439.99
$439.99
Ladivine CD0233 Sparkling Strapless Beaded Emerald Dress - NORMA REED

Ladivine CD0233 Sparkling Strapless Beaded Emerald Dress
$346.00
$346.00
Ladivine CR381 Fitted Sequin & Velvet Dress - NORMA REED

Ladivine CR381 Fitted Sequin & Velvet Dress
$359.99
$359.99
Ladivine CD794 Strapless Crystal Fitted Gown - NORMA REED

Ladivine CD794 Strapless Crystal Fitted Gown
$529.99
$529.99
Ladivine CD799 Off the Shoulder A Line Slit Leg Ball Gown - NORMA REED

Ladivine CD799 Off the Shoulder A Line Slit Leg Ball Gown
$399.99
$399.99
Ladivine CD0103 Strapless Satin Fitted Gown - NORMA REED

Ladivine CD0103 Strapless Satin Fitted Gown
$192.99
$192.99
Ladivine CC2397 Glitter Dusted Fitted Stretch Satin Gown - NORMA REED

Ladivine CC2397 Glitter Dusted Fitted Stretch Satin Gown
$179.99
$179.99
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Celebrities Wearing Norma Reed

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"I can't speak highly enough about Norma Reed. Wearing their red dress in my music video for 'Warning' was an absolute game-changer. The dress not only accentuated the essence of the song but also gave me an undeniable boost of confidence. What's more, I chose the same stunning red dress for the prestigious Canada's Walk of Fame event, and it was a showstopper...Thank you, Norma Reed, for not only providing exceptional clothing but for being a part of two memorable moments in my career. Your dresses are not just beautiful; they empower individuals to shine their brightest."

- Jordy Todosey

Actress, Singer & Star of: Disney Channel's "Life with Derek", "Degrassi: The Next Generation", "Murdoch Mysteries", "He Never Died" and Singer of the hit new song "Warning" under her performing name Odditie!

Quinceanera Dresses 2025

Ladivine 15724 Multi Colored Floral Ball Gown - NORMA REED

Ladivine 15724 Multi Colored Floral Ball Gown
$819.99
$819.99
Cinderella Divine 15701 Quinceanera Ball Gown - Quinceanera Dress - Norma Reed - NORMA REED

Cinderella Divine 15701 Quinceanera Ball Gown | Quinceanera Dress
$769.99
$769.99
Cinderella Divine 15701 Ladivine Ball Gown Quinceanera Dress - NORMA REED

Cinderella Divine 15701 Ladivine Ball Gown Quinceanera Dress
$789.99
$789.99
Cinderella Divine 15711 Ladivine Layered Gold Lace Ball Gown Quinceanera Dress - NORMA REED

Cinderella Divine 15711 Ladivine Layered Gold Lace Ball Gown Quinceanera Dress
$789.99
$789.99
Cinderella Divine 15716 Ladivine Sage & Floral Blush Ball Gown Quinceanera Dress - NORMA REED

Cinderella Divine 15716 Ladivine Sage & Floral Blush Ball Gown Quinceanera Dress
$789.99
$789.99
Cinderella Divine 15703 Corset Style Champagne Lace Quinceanera Ball Gown - Quinceanera Dress - Norma Reed - NORMA REED

Cinderella Divine 15703 Corset Style Champagne Lace Quinceanera Ball Gown Ladivine
$779.99
$779.99

Cinderella Divine 15710 Ladivine Greenery Quince Ball Gown
$789.99
$789.99
Cinderella Divine 15705 Ladivine Layered Lace Quince Ball Gown - NORMA REED

Cinderella Divine 15705 Ladivine Layered Lace Quince Ball Gown
$789.99
$789.99
Cinderella Divine CD0185 Off Shoulder Lace Embroidered Ball Gown - Norma Reed - NORMA REED

Cinderella Divine CD0185 Off Shoulder Lace Embroidered Ball Gown
$674.99
$674.99
Cinderella Divine 15704 Off Shoulder Quinceanera Dress - Quinceanera Ball Gown - NORMA REED

Cinderella Divine 15704 Off Shoulder Quinceanera Dress - Quinceanera Ball Gown
$779.99
$779.99
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Hear What Our Customers Have To Say!

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"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


- Kristin Abreu

Toronto, Canada

Grad Dresses 2025

Cinderella Divine 9310 Floral Pleated Grade 8 Grad Dress - NORMA REED

Cinderella Divine 9310 Floral Pleated Grade 8 Grad Dress
$219.99
$219.99
Cinderella Divine CD0132 - Corset Grade 8 Grad Dresses - NORMA REED

Cinderella Divine CD0132 - Corset Grade 8 Grad Dresses
$224.99
$224.99
Cinderella Divine CD0213 Lace Embroidered Sparkling Blush Short Dress With Tulle Skirt - NORMA REED

Cinderella Divine CD0213 Lace Embroidered Sparkling Blush Short Dress With Tulle Skirt
$223.99
$223.99
Cinderella Divine 9243 Grade 8 Graduation Dress - Grade 8 Grad Dresses - NORMA REED

Cinderella Divine 9243 Grade 8 Graduation Dress - Grade 8 Grad Dresses
$228.99
$228.99
Cinderella Divine CD0187 - Grade 8 Graduation Dresses - Norma Reed - NORMA REED

Cinderella Divine CD0187 - Grade 8 Graduation Dresses
$299.99
$299.99
Eureka 9727 Floral Sequin Short Dress - NORMA REED

Eureka 9727 Floral Sequin Short Dress
$299.99
$299.99
Cinderella Divine KV1089 Corset Style Short Dress with Poofy Sleeves & Sequin Embroidery - Norma Reed - NORMA REED

Cinderella Divine KV1089 Corset Style Short Dress with Poofy Sleeves & Sequin Embroidery
$223.99
$223.99
Cinderella Divine CD0211 Off Shoulder Short Dress - Norma Reed - NORMA REED

Cinderella Divine CD0211 Off Shoulder Short Dress
$224.99
$224.99
Cinderella Divine CD0189 Graduation Dress - Grade 8 Graduation - Norma Reed - NORMA REED

Cinderella Divine CD0189 Graduation Dress - Grade 8 Graduation
$199.99
$199.99
Fiesta 10278 Sparkling Lace & Sequin Corset Damas Dress - NORMA REED

Fiesta 10278 Sparkling Lace & Sequin Corset Short Dress
$276.99
$276.99
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