Need A Prom Dress Store Des Moines Iowa? We Have Hot Prom Dresses! Need A Prom Dress Store Des Moines Iowa? We Have Hot Prom Dresses! Des Moines, Iowa, is simply delightful! Nestled in the heart of the Midwest, this vibrant city boasts an incredible sense of community that makes it truly special. The people here are warm and welcoming, always ready with a friendly smile and a helping hand. What sets Des Moines apart is its perfect blend of urban energy and small-town charm. The city is alive with cultural events, diverse dining experiences, and a thriving arts scene. With its beautiful parks, historic neighborhoods, and the famous Des Moines River flowing through, there's a natural beauty that enhances every corner. The strong sense of pride in the local sports teams and the passion for supporting local businesses create a unique atmosphere of togetherness. Whether you're exploring the farmers' markets, enjoying the local music festivals, or simply taking a leisurely stroll along the riverfront, Des Moines will wrap you in its friendly embrace and make you feel right at home. It's a place where community, culture, and camaraderie come together, making it a truly great city to live in or visit! Norma Reed loves our Des Moines customers and has been shipping stunning dresses to IA for over a decade!

Prom Best Sellers 2024

Cinderella Divine CH225 Sparkling Sequin Dress - NORMA REED

Cinderella Divine CH225 Sparkling Sequin Dress
$229.99
$229.99
Cinderella Divine CC1618 Sparkling Slit Leg Fitted Dress - NORMA REED

Ladivine CC1618 Cinderella Divine Sparkling Slit Leg Fitted Dress
$329.99
$329.99
Ladivine J810 Cinderella Divine Corset Mermaid Dress - NORMA REED

Cinderella Divine J810 Corset Mermaid Dress Ladivine
$339.99
$339.99
Cinderella Divine CD252 Glittering Metallic Ball Gown - NORMA REED

Cinderella Divine CD252 Glittering Metallic Ball Gown
$399.99
$399.99
Ladivine CD254 Cinderella Divine Sparkly Corset Dress with Leg Slit - NORMA REED

Ladivine CD254 Cinderella Divine Sparkly Corset Dress with Leg Slit
$299.99
$299.99
Andrea & Leo A1261 Lace Embellished A-Line Layered Tulle Gown - NORMA REED

Andrea & Leo A1261 Lace Embellished A-Line Layered Tulle Gown
$579.99
$579.99
Cinderella Divine CDS465 Strapless Floral Corset Dress - NORMA REED

Cinderella Divine CDS465 Strapless Floral Corset Dress
$339.99
$339.99
Cinderella Divine CD307 Ladivine Fitted Glitter & Crystal Corset Dress - NORMA REED

Cinderella Divine CD307 Ladivine Fitted Glitter & Crystal Corset Dress
$299.99
$299.99

YOUR DRESS WILL SHIP FROM THE USA + OUR PRICE MATCH GUARANTEE!

With Norma Reed there will never be any unexpected customs duties because we ship directly from Los Angeles, California!

We price-match all authorized retailers and will beat that price by 5%!

Celebrities Wearing Norma Reed

⭐⭐⭐⭐⭐

"I can't speak highly enough about Norma Reed. Wearing their red dress in my music video for 'Warning' was an absolute game-changer. The dress not only accentuated the essence of the song but also gave me an undeniable boost of confidence. What's more, I chose the same stunning red dress for the prestigious Canada's Walk of Fame event, and it was a showstopper...Thank you, Norma Reed, for not only providing exceptional clothing but for being a part of two memorable moments in my career. Your dresses are not just beautiful; they empower individuals to shine their brightest."

- Jordy Todosey

Actress, Singer & Star of: Disney Channel's "Life with Derek", "Degrassi: The Next Generation", "Murdoch Mysteries", "He Never Died" and Singer of the hit new song "Warning" under her performing name Odditie!

Prom 2024 New Arrivals!

Cinderella Divine CDS490 Ladivine Off Shoulder Tulle Ball Gown - NORMA REED

Cinderella Divine CDS490 Ladivine Off Shoulder Tulle Ball Gown
$439.99
$439.99

    color:

Cinderella Divine CDS496 Ladivine Fitted Stretch Satin Gown - NORMA REED

Cinderella Divine CDS496 Ladivine Fitted Stretch Satin Gown
from $339.99
from $339.99
Cinderella Divine C157 Strapless Satin Fitted Dress - NORMA REED

Cinderella Divine C157 Strapless Satin Fitted Dress
$239.99
$239.99
Cinderella Divine CM356 Hot Pink Fitted Sequin Gown - NORMA REED

Cinderella Divine CM356 Hot Pink Fitted Sequin Gown
$399.99
$399.99

    color:

Andrea & Leo A1285 Blue Floral Printed Ball Gown - NORMA REED

Andrea & Leo A1285 Blue Floral Printed Ball Gown
$529.99
$529.99

    color:

Cinderella Divine CD347 Layered Tulle A-Line Dress - NORMA REED

Cinderella Divine CD347 Layered Tulle A-Line Dress
$379.99
$379.99
Cinderella Divine CD3936 Strapless Sequin Dress - NORMA REED

Cinderella Divine CD3936 Strapless Sequin Dress
$399.99
$399.99
Cinderella Divine C155 Glitter Printed Fitted Gown - NORMA REED

Cinderella Divine C155 Glitter Printed Fitted Gown
$359.99
$359.99
Cinderella Divine CD343 Ladivine Strapless Satin Fitted Gown - NORMA REED

Cinderella Divine CD343 Ladivine Strapless Satin Fitted Gown
$379.99
$379.99
Cinderella Divine CD338 Ladivine Strapless Luxe Satin Fitted Gown - NORMA REED

Cinderella Divine CD338 Ladivine Strapless Luxe Satin Fitted Gown
$239.99
$239.99
Cinderella Divine CB143 Ladivine Layered Tulle Ball Gown - NORMA REED

Cinderella Divine CB143 Ladivine Layered Tulle Ball Gown
$529.99
$529.99

    color:

Cinderella Divine CM351 Ladivine Fitted Light Blue Dress With Lace - NORMA REED

Cinderella Divine CM351 Ladivine Fitted Light Blue Dress With Lace
$359.99
$359.99

    color:

Cinderella Divine CD346 Ladivine Fitted Red Dress With Lace Details - NORMA REED

Cinderella Divine CD346 Ladivine Fitted Red Dress With Lace Details
$379.99
$379.99

    color:

Andrea & Leo A1346 Strapless Sage Ball Gown - NORMA REED

Andrea & Leo A1346 Strapless Sage Ball Gown
$529.99
$529.99

    color:

Cinderella Divine CB146 Ladivine Short Dress with Removable Overskirt - NORMA REED

Cinderella Divine CB146 Ladivine Short Dress with Removable Overskirt
$379.99
$379.99
Eureka Fashions EK102 Layered Off Shoulder Slit Leg Dress - NORMA REED

Eureka Fashions EK102 Layered Off Shoulder Slit Leg Dress
$719.99
$719.99
GLS by Gloria GL3281 Long Dress - NORMA REED

GLS by Gloria GL3281 Long Dress
$499.99
$499.99

    color:

GLS by Gloria GL3233 Long Dress - NORMA REED

GLS by Gloria GL3233 Long Dress
$459.99
$459.99

    color:

GLS by Gloria GL3377 Long Dress - NORMA REED

GLS by Gloria GL3377 Long Dress
$329.99
$329.99

    color:

GLS by Gloria GL3393 Long Dress - NORMA REED

GLS by Gloria GL3393 Long Dress
$299.99
$299.99

    color:

We Ship From USA, So No Duties!

Hear What Our Customers Have To Say!

"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


- Kristin Abreu

Toronto, Canada

Quinceanera Ball Gowns

Cinderella Divine 15701 Quinceanera Ball Gown - Quinceanera Dress - Norma Reed - NORMA REED

Cinderella Divine 15701 Quinceanera Ball Gown | Quinceanera Dress
$749.99
$749.99
Cinderella Divine 15711 Ladivine Layered Gold Lace Ball Gown Quinceanera Dress - NORMA REED

Cinderella Divine 15711 Ladivine Layered Gold Lace Ball Gown Quinceanera Dress
$799.99
$799.99
Cinderella Divine 15703 Corset Style Champagne Lace Quinceanera Ball Gown - Quinceanera Dress - Norma Reed - NORMA REED

Cinderella Divine 15703 Corset Style Champagne Lace Quinceanera Ball Gown - Quinceanera Dress
$789.99
$789.99

    color:

Cinderella Divine 15705 Ladivine Layered Lace Quince Ball Gown - NORMA REED

Cinderella Divine 15705 Ladivine Layered Lace Quince Ball Gown
$759.99
$759.99

Prom 2024 Hot & Trending!

Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED

Andrea & Leo A1117 Hydrangea Mermaid Corset Dress

$479.99
$479.99
Sold Out
Shipping calculated at checkout.

Size: 2

Color: Black

Andrea & Leo A1117 Hydrangea Mermaid Corset Dress

Be the belle of the ball in this enchanting strapless mermaid gown. Expertly tailored to hug your curves, it offers a timeless silhouette and modern design details. The bodice is corset boned and boasts a sheer mesh insert, while a daring thigh-high leg slit will show off a hint of skin. Further design details come in the form of matching gloves and delicate hydrangea floral applique artfully placed across the gown for an extra-special finish. There's hardly any wonder why this look will be playing center stage in every fairy tale!


Prom 2024 New Arrivals!

Andrea & Leo A0767 Strapless Ruffled Ombre Eva Ballgown - NORMA REED

Andrea & Leo A0767 Strapless Ruffled Ombre Eva Ballgown
$959.99
$959.99
Andrea & Leo A1035 Portrait of a Rose Print Organza Slit Dress - NORMA REED

Andrea & Leo A1035 Portrait of a Rose Print Organza Slit Dress
$518.99
$518.99

    color:

Andrea & Leo A1133 Strapless Organza Peony Print Ball Gown - NORMA REED

Andrea & Leo A1133 Strapless Organza Peony Print Ball Gown
$511.99
$511.99

    color:

Andrea & Leo A1089 Penelope Blossom Gown - NORMA REED

Andrea & Leo A1089 Penelope Blossom Gown
$549.99
$549.99
Andrea & Leo A1209 Off Shoulder A-Line Layered Gown - NORMA REED

Andrea & Leo A1209 Off Shoulder A-Line Layered Gown
$511.99
$511.99
Andrea & Leo A1053 Leila One Shoulder Gown - NORMA REED

Andrea & Leo A1053 Leila One Shoulder Gown
$559.99
$559.99
Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED

Andrea & Leo A1117 Hydrangea Mermaid Corset Dress
$479.99
$479.99
Andrea & Leo A0672 Ophelia Beaded Tulle Gown - NORMA REED

Andrea & Leo A0672 Ophelia Beaded Tulle Gown
$464.99
$464.99
Andrea & Leo A1142 Floral Applique A-Line Gown - NORMA REED

Andrea & Leo A1142 Floral Applique A-Line Gown
$479.99
$479.99
Andrea & Leo A1029 Angelonia Sparkling Corset Gown - NORMA REED

Andrea & Leo A1029 Angelonia Sparkling Corset Gown
$518.99
$518.99
Andrea & Leo A1021 Strapless Layered Tulle Ball Gown - NORMA REED

Andrea & Leo A1021 Strapless Layered Tulle Ball Gown
$699.99
$699.99
Andrea & Leo A0850 Daphne Tulle Gown - NORMA REED

Andrea & Leo A0850 Daphne Tulle Gown
$519.99
$519.99
Ladivine BD7044 Cinderella Divine Fitted Satin Slip Dress - NORMA REED

Ladivine BD7044 Cinderella Divine Fitted Satin Slip Dress
$182.99
$182.99
Cinderella Divine CDS450 Ladivine Sparkling Corset Mermaid Dress - NORMA REED

Cinderella Divine CDS450 Ladivine Sparkling Corset Mermaid Dress
$359.99
$359.99
Ladivine CD295 Cinderella Divine Fitted Satin Corset Dress - NORMA REED

Ladivine CD295 Cinderella Divine Fitted Satin Corset Dress
$414.99
$414.99
Cinderella Divine CD0186 Ladivine Off Shoulder Corset Slit Leg Dress - NORMA REED

Cinderella Divine CD0186 Ladivine Off Shoulder Corset Slit Leg Dress
$349.99
$349.99
Cinderella Divine CD0154 Ladivine Shimmering A Line V Neck Tulle Dress - NORMA REED

Cinderella Divine CD0154 Ladivine Shimmering A Line V Neck Tulle Dress
$339.99
$339.99
Ladivine CD863 Cinderella Divine Fitted Sparkling Rose Champagne Beaded Gown - NORMA REED

Ladivine CD863 Cinderella Divine Fitted Sparkling Rose Champagne Beaded Gown
$689.99
$689.99

    color:

Ladivine CC2292 Cinderella Divine Iridescent Sheer Dress - NORMA REED

Ladivine CC2292 Cinderella Divine Iridescent Sheer Dress
$452.99
$452.99
Ladivine CDS439 Cinderella Divine Stretch Satin Fitted Corset Mermaid Dress - NORMA REED

Ladivine CDS439 Cinderella Divine Stretch Satin Fitted Corset Mermaid Dress
$379.99
$379.99
Ladivine CD0214 Cinderella Divine Strapless Beaded Mermaid Gown - NORMA REED

Ladivine CD0214 Cinderella Divine Strapless Beaded Mermaid Gown
$482.99
$482.99
Cinderella Divine CD888 Ruched Sequin & Stone Bust Fitted Dress - NORMA REED

Cinderella Divine CD888 Ruched Sequin & Stone Bust Fitted Dress
$299.99
$299.99
Ladivine CD867 Cinderella Divine Sparkling Off Shoulder Stretch Satin Dress - NORMA REED

Ladivine CD867 Cinderella Divine Sparkling Off Shoulder Stretch Satin Dress
$399.99
$399.99
Cinderella Divine CH151 Sparkling Mermaid Dress with Full Glittering Sequin - NORMA REED

Cinderella Divine CH151 Sparkling Mermaid Dress with Full Glittering Sequin
$389.99
$389.99
Ladivine CD0216 Cinderella Divine Fitted Strapless Beaded Gown - NORMA REED

Ladivine CD0216 Cinderella Divine Fitted Strapless Beaded Gown
$482.99
$482.99
Cinderella Divine CD258 Shimmering Dress With High Sheen Leg Slit - NORMA REED

Cinderella Divine CD258 Shimmering Dress With High Sheen Leg Slit
$322.99
$322.99
Cinderella Divine CD278 Sparkling Strapless Opal Dress - NORMA REED

Cinderella Divine CD278 Sparkling Strapless Opal Blue Dress
$372.99
$372.99

    color:

Ladivine CD866 Cinderella Divine Sparkling Silver Fringe Fitted Mermaid Dress - NORMA REED

Ladivine CD866 Cinderella Divine Sparkling Silver Fringe Fitted Mermaid Dress
$689.99
$689.99

    color:

Ladivine 9312 Cinderella Divine Fitted Sparkling Black Sequin Gown - NORMA REED

Ladivine 9312 Cinderella Divine Fitted Sparkling Black Sequin Gown
$579.99
$579.99

    color:

Ladivine CD0217 Cinderella Divine Strapless Sequin Corset A Line Dress - NORMA REED

Ladivine CD0217 Cinderella Divine Strapless Sequin Corset A Line Dress
$329.99
$329.99
Ladivine CB131 Cinderella Divine One Shoulder Sleeve Fitted Glittering Gown - NORMA REED

Ladivine CB131 Cinderella Divine One Shoulder Sleeve Fitted Glittering Gown
$484.99
$484.99
Ladivine 7496C Cinderella Divine Strapless Satin Keyhole A Line Plus Size Dress - NORMA REED

Ladivine 7496C Cinderella Divine Strapless Satin Keyhole A Line Plus Size Dress
$249.99
$249.99

Grade 8 Grad Dresses

Cinderella Divine 9310 Floral Pleated Grade 8 Grad Dress - NORMA REED

Cinderella Divine 9310 Floral Pleated Grade 8 Grad Dress
$219.99
$219.99
Cinderella Divine CD0132 - Corset Grade 8 Grad Dresses - NORMA REED

Cinderella Divine CD0132 - Corset Grade 8 Grad Dresses
$224.99
$224.99
Cinderella Divine CD0213 Lace Embroidered Sparkling Blush Short Dress With Tulle Skirt - NORMA REED

Cinderella Divine CD0213 Lace Embroidered Sparkling Blush Short Dress With Tulle Skirt
$223.99
$223.99
Cinderella Divine 9243 Grade 8 Graduation Dress - Grade 8 Grad Dresses - NORMA REED

Cinderella Divine 9243 Grade 8 Graduation Dress - Grade 8 Grad Dresses
$259.99
$259.99
Cinderella Divine CD0187 - Grade 8 Graduation Dresses - Norma Reed - NORMA REED

Cinderella Divine CD0187 - Grade 8 Graduation Dresses
$299.99
$299.99
Eureka 9727 Floral Sequin Short Dress - NORMA REED

Eureka 9727 Floral Sequin Short Dress
$299.99
$299.99
Cinderella Divine KV1089 Corset Style Short Dress with Poofy Sleeves & Sequin Embroidery - Norma Reed - NORMA REED

Cinderella Divine KV1089 Corset Style Short Dress with Poofy Sleeves & Sequin Embroidery
$223.99
$223.99
Cinderella Divine CD0211 Off Shoulder Short Dress - Norma Reed - NORMA REED

Cinderella Divine CD0211 Off Shoulder Short Dress
$224.99
$224.99