Prom Dresses Edson | Grand Centre | Cold Lake | Prom Dress Store

Welcome to Norma Reed! For over 50 years we have been specializing in glamorous dresses of the highest quality and fashion. Ready to look fabulous walking across that red carpet? Well, you have come to the right place! We have helped hundreds of thousands of women look stunning on that magical day. Whether it be your Prom, Graduation or just a girls' night out, we have the perfect dress for you, not to mention the accessories to match! Prom Dresses Edson | Grand Centre | Cold Lake | Prom Dress Store

Hear What Our Customers Have To Say!

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"Norma Reed has a beautiful selection of gowns and will go the extra mile to help you find the perfect one for your special occasion. The staff is friendly, accommodating and I couldn't reccomend Norma Reed enough. They truly know how to make you feel beautiful and confident. Thank you, Norma Reed!"


Madeleine Gullins

Ontario, Canada

Pageant Winners Wearing Norma Reed

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"Norma Reed is now my pageant go to dress shop. I walked in one day to look after I picked a dress I was unhappy with from another store and instantly given the best help. Diana is so wonderful and picked a dress for me I wouldn’t have even thought of and I instantly fell in love with it. This dress has currently now won me 2 National titles and I cannot wait to find my dress with Norma Reed for Internationals. What I love most about coming here is they make you feel like family and really take the time to show you so many different options so you really get a feel for what looks good on you. I love Norma Reed and can’t say enough nice things. If you’re looking for a dress store that will find you exactly what your heart wants, look no further. :)"

- Nicole Svajlenko, Ms. Canada Role Model RIM 

Celebrities Wearing Norma Reed

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"I can't speak highly enough about Norma Reed. Wearing their red dress in my music video for 'Warning' was an absolute game-changer. The dress not only accentuated the essence of the song but also gave me an undeniable boost of confidence. What's more, I chose the same stunning red dress for the prestigious Canada's Walk of Fame event, and it was a showstopper...Thank you, Norma Reed, for not only providing exceptional clothing but for being a part of two memorable moments in my career. Your dresses are not just beautiful; they empower individuals to shine their brightest."

- Jordy Todosey

Actress, Singer & Star of: Disney Channel's "Life with Derek", "Degrassi: The Next Generation", "Murdoch Mysteries", "He Never Died" and Singer of the hit new song "Warning" under her performing name Odditie!

Hear What Our Customers Have To Say!

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"Walked into this elegant boutique, and was warmly greeted immediately...Each gown sourced was incredibly complementing to my frame, which made it difficult to walk out with just one! I received the most compliments I have ever received on a look... Now the performance of the dress itself checked all the boxes. I was able to move freely and comfortably while remaining elegant and classy at every angle with ease... The material and styles are excellent quality and worth every dime! I will be returning very soon as their customer service policy remains well intact and the support from the staff is incredibly genuine...I left feeling elated and confident that I made the right choice for my gala event. The service I received equated to the quality provided by professional stylists in the modelling field..."

- Breanna Golding

Toronto, Canada